Our Anniversary Cover Esnavi, Is Up to Big Things!
ESNAVI and DAZZLE DRY™ Host Private Beauty Launch Event for Exclusive SignatureNail Collection with a Vegan Formula
On Tuesday, June 11, 2013, recording artist ESNAVI and Dazzle Dry hosted a private launch event at the very chic EVR
(located at 54 West 39th Street) for their new limited edition collection inspired by the singer/songwriter. The ESNAVI LIVE
COLLECTION by DAZZLE DRY features three nail lacquers named after her songs ‘Morning Dew’, ‘Oh My!’ and ‘Planet E’, off her
album EXIT E. The special guest host of the evening was beauty expert/writer Ni’Kita Wilson, who recently won the 2013 Beauty
Award by ESSENCE Magazine for Innovative Cosmetic Chemist.
The launch event was a huge success with over 120 guests. Guests enjoyed complimentary cocktails provided by Overtime
Group and walked away with swag bags, which contained complete nail kits and various other products. Special guests included
TV personality Ms. Drama of VH1’s The Gossip Game, Jessica Styles of The FAB Network, beauty advisors from the Duane Reade
LOOK Boutique, beauty concierge Damali NYC, fashion style/beauty blogger Joy Adaeze, Tanya Phillips oftheGreater New York
Chamber of Commerce, and celebrity publicist and pop culture expert Sibrena Stowe de Fernandez of La Chic Media.
The event was sponsored by Skinects, Sociallite Accessories, Organo Gold, Swanand Yoga, Japonesque, and Overtime Group.
Special giveaways were sponsored by Duane Reade LOOK Boutique (Store #115), POP Beauty, Whirl-A-Style, Fashion-On-TheGo,Negris LeBrum Clothing Company, and Lisa Roman of MZ Berger & Company.
During the event, ESNAVI spoke to the press about her collaboration with Dazzle Dry and her love for nail polish. Press attendees included Guest of a Guest, The Examiner, Bronze Magazine, Tropics Magazine, Sereine Magazine, Revenge Fashion Magazine, TheophaniStyle, I Adore Me, Confessions of a Product Whore, My Life on and off the Guestlist, Joy Loves Fashion, DZI: The Voice, Fuzion Magazine, Vocab Magazine, Blush and Beakers, G.E.M. Bosses, Creative Spotlights, Karmyn’s Korner, and Glam Sense Divas.
ESNAVI’s talent has landed her spots on VH1 Soul, Centric, Music Choice, the TOP 40 Urban Adult Contemporary Charts, live performances on FOX 5 News ‘Good Day New York’, Apollo, Brooklyn Academy of Music, Taste of Soul Music Festival, S.O.B.’s Sol Village hosted by Eric Roberson, Blue Note Jazz Club, Essence Music Festival on the Sirius XM/Ford Motors stage, Madison Square Garden for the New York Knicks vs. Cleveland Cavaliers basketball game, BET Music Matters showcase, music licensing deals with retail stores H&M, Old Navy, Ann Taylor, Nine West, Arden B and Abercrombie & Fitch, a recent TV appearance on the hit reality show MOB WIVES on VH1, and recently opened up for GRAMMY nominated R&B singer/songwriter Eric Benét to a SOLD OUT show in Roanoke, Virginia. For more info about ESNAVI, please go to www.esnavi.com.
Dazzle Dry is a quick-dry nail polish system with a vegan formula devoid of harsh chemicals like formaldehyde, toluene, DBP, camphor and nitrocellulose. Developed by VB Cosmetics, Dazzle Dry revolutionizes nail care by slicing the time it takes for a normal manicure to dry by more than half. The nail system consists of a Nail Prep, Base Coat, Nail Lacquer and Top Coat. Dazzle Dry dries rock hard in 5 minutes without the use of UV light to a high gloss finish. Dazzle Dry manicures can be chip-free for up to 4 weeks, remove like regular polish and strengthen natural nails without discoloration. The ESNAVI LIVE COLLECTION is now available at www.dazzledry.com for $9 suggested retail for each nail lacquer.